First-Mover Advantage in the Internet-Enabled Market Environment

Rajan Varadarajan (), Manjit S. Yadav () and Venkatesh Shankar ()
Additional contact information
Rajan Varadarajan: Texas A&M University
Manjit S. Yadav: Texas A&M University
Venkatesh Shankar: Texas A&M University

A chapter in Handbook of Strategic e-Business Management, 2014, pp 157-185 from Springer

Abstract: Abstract The past quarter century has been characterized by major and game changing market developments such as the evolution of the competitive market environment from a physical market environment (PME) to an Internet-enabled market environment (IME) that encompasses both the physical and electronic marketplaces, and the digitization of an increasing number of information products. Such developments raise questions concerning the extent to which extant perspectives on first-mover advantage developed in the context of the PME hold in the IME, generally, and for information products in digital form specifically. This chapter addresses this issue by developing a conceptual framework that focuses on selected sources of first-mover advantage delineated in the extant literature and advancing two sets of propositions. The first set of propositions focus on sources of first-mover advantage (network externalities, consumers’ non-contractual switching costs, technological leadership and innovations, consumers’ information asymmetry and consumption experience asymmetry, spatial resource position and installed capacity) that can be expected to have a greater versus lower effect in the IME relative to the PME. The second set of propositions focus on the moderating effect of product form (information products in digital form versus information products in analog form and non-information products).

Keywords: First-mover advantage; Market pioneering advantage; Competitive advantage; E-commerce strategy; Internet strategy; Marketing strategy and competitive strategy (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-642-39747-9_7

Ordering information: This item can be ordered from
http://www.springer.com/9783642397479

DOI: 10.1007/978-3-642-39747-9_7

Access Statistics for this chapter

More chapters in Progress in IS from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().