Leveraging Information Systems for Enhanced Product Innovation

Gordon Burtch, C. Anthony Benedetto () and Susan M. Mudambi ()
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C. Anthony Benedetto: Fox School of Business, Temple University
Susan M. Mudambi: Fox School of Business, Temple University

A chapter in Handbook of Strategic e-Business Management, 2014, pp 211-216 from Springer

Abstract: Abstract While firms have become more tech savvy, the leveraging of information systems for product innovation remains a challenge to firms, from large multinationals to the smallest start-ups. Successful practices vary, but one commonality is experimentation. As a result, firms are trying out a range of digital initiatives. This study explores three important methods by which firms are using information systems to improve the process of product innovation or new product development. These include: “listening in” to social media, crowd-funding, and virtual product teams.

Keywords: Information systems; Product innovation; New product development; “Listening in”; Crowd-funding; Virtual teams (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1007/978-3-642-39747-9_9

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