Gamification and Consumer Engagement

Gatautis, Rimantas; Banytė, Jūratė; Vitkauskaitė, Elena

Gamification and Consumer Engagement

Edited by Rimantas Gatautis, Jūratė Banytė and Elena Vitkauskaitė

Date: 2021
Edition: 1st ed. 2021
ISBN: 978-3-030-54205-4
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Chapters in this book:

Introduction: Rimantas Gatautis, Jūratė Banytė and Elena Vitkauskaitė
The Concept of Shared Value in the Context of Newest Marketing Theories: Regina Virvilaitė and Aistė Dovalienė
Consumer Engagement in the Context of Value Creation: Jūratė Banytė, Rita Kuvykaitė and Asta Tarutė
Expression of the Concept of Gamification in the Context of ICT Development: Rimantas Gatautis, Agnė Gadeikienė and Elena Vitkauskaitė
The Conceptual Model of Gamification-Based Consumer Engagement in Value Creation: Rimantas Gatautis, Jūratė Banytė, Rita Kuvykaitė, Regina Virvilaitė, Aistė Dovalienė, Žaneta Piligrimienė, Agnė Gadeikienė, Elena Vitkauskaitė and Asta Tarutė
Research Methodology of Gamification-Based Consumer Engagement in Value Creation in the Context of ICT Development: Žaneta Piligrimienė
Research Results of Gamification-Based Consumer Engagement in Value Creation in the Context of ICT Development: Žaneta Piligrimienė, Agnė Gadeikienė, Rimantas Gatautis and Elena Vitkauskaitė
Conclusions and Further Research Directions: Rimantas Gatautis, Jūratė Banytė, Rita Kuvykaitė, Regina Virvilaitė, Aistė Dovalienė, Žaneta Piligrimienė, Agnė Gadeikienė, Elena Vitkauskaitė and Asta Tarutė

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Persistent link: https://EconPapers.repec.org/RePEc:spr:proiis:978-3-030-54205-4

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DOI: 10.1007/978-3-030-54205-4

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