Online Brand Communities

Francisco J. Martínez-López (), Rafael Anaya (), Rocio Aguilar () and Sebastián Molinillo ()
Additional contact information
Francisco J. Martínez-López: Marketing Group, Open University of Catalonia
Rafael Anaya: University of Malaga
Rocio Aguilar: University of Malaga
Sebastián Molinillo: University of Malaga

in Progress in IS from Springer

Date: 2016
ISBN: 978-3-319-24826-4
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Citations: View citations in EconPapers (4)

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Chapters in this book:

Ch Chapter 1 Introduction

Francisco J. Martínez-López, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas and Sebastián Molinillo

Ch Chapter 10 Factors Influencing Members’ Engagement with Virtual Brand Communities

Francisco J. Martínez-López, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas and Sebastián Molinillo

Ch Chapter 11 Value Creation in Virtual Brand Communities

Francisco J. Martínez-López, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas and Sebastián Molinillo

Ch Chapter 12 Creating and Developing Virtual Brand Communities: Some Practical Guidelines

Francisco J. Martínez-López, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas and Sebastián Molinillo

Ch Chapter 2 Evolution of the Web

Francisco J. Martínez-López, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas and Sebastián Molinillo

Ch Chapter 3 Foundations and Structure of the Social Web

Francisco J. Martínez-López, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas and Sebastián Molinillo

Ch Chapter 4 Utility of the Social Web for Business

Francisco J. Martínez-López, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas and Sebastián Molinillo

Ch Chapter 5 Evolution of the Marketing Mind-Set and the Value-Creation Process

Francisco J. Martínez-López, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas and Sebastián Molinillo

Ch Chapter 6 Brand and Social Web

Francisco J. Martínez-López, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas and Sebastián Molinillo

Ch Chapter 7 Conceptual Approach to Community, Virtual Community and Online Brand Community

Francisco J. Martínez-López, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas and Sebastián Molinillo

Ch Chapter 8 Types of Virtual Communities and Virtual Brand Communities

Francisco J. Martínez-López, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas and Sebastián Molinillo

Ch Chapter 9 Consumers’ Motivations to Participate in Virtual Brand Communities

Francisco J. Martínez-López, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas and Sebastián Molinillo

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DOI: 10.1007/978-3-319-24826-4

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