Merchandising NFL Brands and Intellectual Property Rights

Stephen McKelvey () and Ryan Spalding
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Stephen McKelvey: University of Massachusetts Amherst
Ryan Spalding: University of Massachusetts Amherst

Chapter Chapter 7 in The Economics of the National Football League, 2012, pp 109-135 from Springer

Abstract: Abstract These recent headlines reflect the magnitude of a business enterprise that is generating over $8 billion annually as a result of the merchandising of the NFL brand and the leveraging of its intellectual property rights. Commissioner Roger Goodell’s ambitious revenue goals reflect a paradigm shift in the business model of the NFL—from a licensing-centric to a media sales-centric enterprise.

Keywords: Intellectual Property; National Football League; National Basketball Association; Super Bowl; Exclusive License (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-1-4419-6290-4_7

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