The Way Ahead: The Prospects for the Reemergence of Rival Leagues

Neil Longley
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Neil Longley: University of Massachusetts

Chapter Chapter 8 in An Absence of Competition, 2013, pp 105-113 from Springer

Abstract: Abstract This book has taken the premise that studying the history of past rival leagues allows one to gain critical insights into the nature of competition and competitiveness in the spectator sport industry; in turn, this allows one to assess whether the current monopoly position of the Big Four will ever be challenged again. In this final chapter, the goal is to identify the unifying themes amongst the specific case studies presented and to begin to build a more general theory as to why established leagues have been able to maintain such absolute dominance.

Keywords: Brand Loyalty; Major League Baseball; Sport League; Sport Industry; Antitrust Exemption (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:semchp:978-1-4614-9485-0_8

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DOI: 10.1007/978-1-4614-9485-0_8

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