EconPapers    
Economics at your fingertips  
 

Willingness to Pay for Professional Road Cycling Events

Willem I. J. Boer () and Ruud Koning
Additional contact information
Willem I. J. Boer: University of Groningen

Chapter Chapter 8 in The Economics of Professional Road Cycling, 2022, pp 181-193 from Springer

Abstract: Abstract Large-scale professional road cycling events are almost always free to access for spectators, but also lead to substantial costs for the organizers. Often they are partly funded by local, regional, or national governments. These events have many benefits, some of which are intangible, such as the pleasure and pride for event visitors or local residents. This chapter looks at the value of the intangible benefits associated with large-scale cycling events. Only four relevant studies were found for a cycling event setting, with analyses for the Ronde van Vlaanderen, the so-called big starts of the Tour de France and the Giro d’Italia, and the UCI Road Cycling World Championships. To estimate the value, all studies used the contingent valuation method (CVM) by asking residents or visitors about their willingness to pay (WTP) for the event. Although the studies substantially differ in aim and setup, all had outcomes with a significantly positive WTP. WTP seems to be higher for users (e.g., visitors of the event) than for non-users, although cycling events also have a substantial value for the latter group. In addition, the two studies that surveyed the general public twice, i.e., before and after the event, found that ex post WTP was significantly higher than ex ante WTP, suggesting that we have to be cautious to generalize empirical findings.

Keywords: Road cycling; Sport events; Willingness to pay; Contingent valuation; Intangible effects (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:semchp:978-3-031-11258-4_8

Ordering information: This item can be ordered from
http://www.springer.com/9783031112584

DOI: 10.1007/978-3-031-11258-4_8

Access Statistics for this chapter

More chapters in Sports Economics, Management, and Policy from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

 
Page updated 2025-04-01
Handle: RePEc:spr:semchp:978-3-031-11258-4_8