The Dollar Value of an NFL Rivalry
Aju Fenn and
John Crooker
A chapter in The Economic Impact of Sports Facilities, Franchises, and Events, 2023, pp 101-122 from Springer
Abstract:
Abstract We quantify the dollar value of a divisional rivalry between the Minnesota Vikings and the Green Bay Packers by asking survey respondents how much they would be willing to pay to preserve the two divisional rivalry games played per year. This rivalry faced a credible threat in 2020, because of the Vikings possible relocation due to an impending sale and due to impending NFL divisional realignment. Using 2020 mail order survey data from a random sample of 1400 Minnesota households, split evenly between urban/nonurban households and Contingent Valuation Methodology (CVM), we found that the average willingness to pay (WTP) to preserve two rivalry games per year was $7.16 in 2020 dollars. The aggregate value for all 1,323,569 households in Minnesota in 2020 was $9,476,754. The present value of that amount in 2022 dollars is $946,355.
Keywords: NFL; Rivalry; CVM (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:spr:semchp:978-3-031-39248-1_7
Ordering information: This item can be ordered from
http://www.springer.com/9783031392481
DOI: 10.1007/978-3-031-39248-1_7
Access Statistics for this chapter
More chapters in Sports Economics, Management, and Policy from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().