Outcome Uncertainty, Governance Structure, and Attendance: A Study of the Korean Professional Football League

Hayley Jang () and Young Hoon Lee
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Hayley Jang: Sogang University

A chapter in The Sports Business in The Pacific Rim, 2015, pp 59-81 from Springer

Abstract: Abstract In this study, we comprehensively analyzed the attendance determinants of the Korean professional football league (K-League) using panel data from 15 individual teams during the 1987–2011 seasons. The K-League has some unique characteristics that other leagues, particularly those in North America and Europe, do not possess. The governance structure is heterogeneous, including both multiple-supporter-owned and major-corporation-owned teams. Additionally, the regulation authority shifted over the time period studied from broadly regional to city based. The results of this study suggested that the home-and-away match system with a host city attracted greater attendance than the system with multiple host cities, and the supporter-owned teams attracted more fans than did large-company-owned clubs when other attendance determinants were held constant. Outcome uncertainty for attendance determination was significant, not only statistically but also economically.

Keywords: Parent Company; Major League Baseball; Competitive Balance; National Basketball Association; Sport League (search for similar items in EconPapers)
Date: 2015
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Working Paper: Outcome Uncertainty, Governance Structure, and Attendance: A Study of the Korean Professional Football League (2014)
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DOI: 10.1007/978-3-319-10037-1_4

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