The Sports Broadcasting Market in Korea

Kihan Kim () and Kimoon Lee
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Kihan Kim: Seoul National University
Kimoon Lee: Seoul National University

A chapter in The Sports Business in The Pacific Rim, 2015, pp 83-102 from Springer

Abstract: Abstract This chapter reviews the evolution of the sports broadcast market in Korea. It explores the sports broadcast market from the perspectives of the supply- and the demand-sides, estimates the size of sports broadcast market, and examines the mechanisms adopted in the transactions of sports broadcast rights. It shows that the Korean sports broadcasting market has followed a similar trajectory of the international sports broadcasting market in that a relatively small number of sports contents have obtained dominant position, and the competition among the broadcast channels has rapidly increased. This chapter also presents several features of the sports broadcast market that are very unique in the Korean context; these include how the listed-event rule was enacted and how the conception of televising international sports events has changed.

Keywords: Olympic Game; Sport Event; Major League Baseball; Public Service Broadcaster; Advertising Revenue (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:semchp:978-3-319-10037-1_5

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DOI: 10.1007/978-3-319-10037-1_5

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