TV Viewing of Road Cycling Races

Daam Van Reeth ()
Additional contact information
Daam Van Reeth: KU Leuven Campus Brussels

Chapter Chapter 6 in The Economics of Professional Road Cycling, 2016, pp 99-128 from Springer

Abstract: Abstract TV coverage of road cycling started shortly after World War II with the first live broadcast of the conclusion of the Tour de France at the Parc des Princes in Paris in 1948. During the 1950s, the popularity of the Tour de France news programmes grew resulting in the first live coverage from within the race in 1958 on the legendary col d’Aubisque. French television began to pay for the right to cover the race in 1960. In the following decades, television coverage of cycling races expanded in duration and scope. In this chapter, we analyse TV broadcasting of cycling in detail. We discuss the reasons behind the successful marriage of cycling and television and explain in detail how TV audiences are measured. We also present some relevant data of TV audiences for major cycling races and summarize the findings of two empirical studies that have been published on TV audience data for cycling. We then conclude with a discussion on the future of televised cycling.

Keywords: Road Cycling; Average Audience; Live Broadcast; Audience Figure; Cycling Race (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:semchp:978-3-319-22312-4_6

Ordering information: This item can be ordered from
http://www.springer.com/9783319223124

DOI: 10.1007/978-3-319-22312-4_6

Access Statistics for this chapter

More chapters in Sports Economics, Management, and Policy from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().