 Analysis of the Sport Ecosystem and Its Value Chain, What Lessons in an Uncertain World?Michel Desbordes ()
A chapter in Sports Management in an Uncertain Environment, 2023, pp 109-142 from Springer Abstract: Abstract This chapter proposes to study the financing of professional sport and its recent evolution. Historically, sport was financed by the ticket office (the spectators). Then, the media and sponsorship gradually replaced this initial income, when the importance of sport became more and more considerable. Finally, the 2000s saw the emergence of a new income, called merchandising (jersey sales, in particular). As sport has become an object of global interest, the role of social networks is increasingly important in the dissemination of information, leading to the opening of new markets where fans will always be far away from the stadium and only consume the competitions via their smartphone, tablet or computer. All this globalization of sports has contributed to the complexity of the notion of value chain over the last twenty years. This complexification has been further accentuated by several exogenous events: political instability, health crises, the ecological dimension, risks of terrorism, geopolitical stakes and even situations of war. Date: 2023 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:semchp:978-981-19-7010-8_6 Ordering information: This item can be ordered from DOI: 10.1007/978-981-19-7010-8_6 Access Statistics for this chapter More chapters in Sports Economics, Management, and Policy from Springer |
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