Social Media Teams of Hospitals as Mediators in Digital Health Ecosystems

Michael Beier () and Sebastian Früh ()
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Michael Beier: University of Applied Sciences HTW Chur, Swiss Institute for Entrepreneurship
Sebastian Früh: University of Applied Sciences HTW Chur, Swiss Institute for Entrepreneurship

A chapter in Collaborative Innovation Networks, 2019, pp 115-124 from Springer

Abstract: Abstract In this paper, we elaborate relevant theoretical and empirical foundations from the literature and prepare a conceptual framework on how social media teams of hospitals can act as mediators of various parties in their digital health ecosystem. Furthermore, we present our analytical approach as well as preliminary findings from our ongoing research. The paper is a research in progress from the second phase of a project on strategic use of social media in hospitals, which started in April 2018. Its regional focus is on Austria, Germany, and Switzerland, where we conduct empirical studies on the research questions.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:seschp:978-3-030-17238-1_6

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DOI: 10.1007/978-3-030-17238-1_6

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