Wine Tourism Entrepreneurship in Brazil

Paul Strickland and Vanessa Ratten ()
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Paul Strickland: La Trobe University
Vanessa Ratten: La Trobe University

A chapter in Brazilian Entrepreneurship, 2022, pp 133-141 from Springer

Abstract: Abstract Wine tourism is one of the most popular forms of tourism due to the way it integrates culture, history and consumption patterns. The aim of this chapter is to focus on wine tourism entrepreneurship from a Brazilian context. Thereby highlighting how the wine industry in Brazil has grown based on its innovative and entrepreneurial characteristics. Brazil is considered a new wine country compared to the old wine countries that have been producing wine for some time. This means it provides an interesting context as to how wine tourism develops in an entrepreneurial way. Suggestions for future research and practice regarding wine tourism entrepreneurship in Brazil are stated in this chapter.

Keywords: Brazil; Culture; Destination marketing; Entrepreneurship; Tourism; Wine entrepreneurship; Winemaking (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:seschp:978-3-031-09392-0_9

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DOI: 10.1007/978-3-031-09392-0_9

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