Literary Tourism and Globalisation in Education: A Case Study on the Island of Madeira

João Manuel de Lemos Baptista ()
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João Manuel de Lemos Baptista: Universidade Aberta

A chapter in Entrepreneurial Education in a Global and Digital World, 2026, pp 215-231 from Springer

Abstract: Abstract Along with other sectors of activity, education is a strategic variable for the development of territories and, because tourism is an elementary sector for many economies and is also considered a phenomenon of globalisation, it makes perfect sense for it to be integrated into the overall education of any student, from secondary to higher education. The literary tourism is a segment of cultural tourism that values literary production that many tourist destinations in the world take advantage of to boost the economy and make writers known, contributing to the dissemination of the culture of the people of each region or city. In terms of scientific research, it is a little-explored subject, perhaps because it is a new segment and its practice is still incipient and little known. The aim of this article is to find out what Madeirans think about this tourist segment and whether they agree with its dynamisation in the Autonomous Region of Madeira (RAM), with a view to deepening knowledge and its impact on development. The methodology consisted of a systematic review of literary tourism and a documentary analysis, based on scientific articles and research works related to literary tourism, quantitative and qualitative analysis in the treatment of the information collected, using the Likert scale from the application of the survey, with a sample of 210 individuals and descriptive analysis regarding the conclusions of the study. The results show that 94.3% of those polled agree with the dynamisation of literary tourism in the Autonomous Region of Madeira, 96.6% agree with holding literary festivals in Madeira, 96.1% agree that Madeira should have literary itineraries per municipality, and 95.2% agree that literary tourism contributes towards the development of the regions and the economy. It was also concluded that literary tourism should form an integral part of students’ general education and should therefore be included in the content of subject programmes, especially at a higher education level.

Keywords: Education; Literary tourism; Globalisation; Development and economy (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:seschp:978-3-032-17012-5_11

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DOI: 10.1007/978-3-032-17012-5_11

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