 The Role of Country Reputation in Positioning Territories: A Literature ReviewF. Castilla-Polo ()
A chapter in Entrepreneurship and Structural Change in Dynamic Territories, 2018, pp 53-72 from Springer Abstract: Abstract In this study we review the concept of a country’s reputation (CoR), which still requires a thorough conceptual development. The relevance of this intangible asset for countries justifies the need to clarify the CoR concept as a preliminary and necessary step to start its management by governments. We carried out a literature review with the aim of examining what it is, its advantages and disadvantages, how it is measured, and what the fundamental guidelines would be for its management through the development of a theoretical model. These two last aspects especially caught our interest due to the relationship between management and measurement, which has led us to review the most important rankings used today for CoR and to add the similarities found among them into the proposed model due to the key role of a good positioning in these rankings for obtaining different reputational advantages. Keywords: Reputation; Country; Rankings; Strategy; Policies; Entrepreneurship (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:seschp:978-3-319-76400-9_4 Ordering information: This item can be ordered from DOI: 10.1007/978-3-319-76400-9_4 Access Statistics for this chapter More chapters in Studies on Entrepreneurship, Structural Change and Industrial Dynamics from Springer |
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