Strategic Drivers in Crisis Environment

João Conrado Amorim Carvalho () and Pedro Eugénio Lopez Salazar ()
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João Conrado Amorim Carvalho: Unidade de Ensino Superior Dom Bosco
Pedro Eugénio Lopez Salazar: Universidad de Extremadura

A chapter in Entrepreneurship and Structural Change in Dynamic Territories, 2018, pp 109-131 from Springer

Abstract: Abstract The environment in which companies operate is subject to variations, some of them caused by the natural movement of competitors and others arising from environmental turbulence, which ultimately affect performance and determine how companies should adjust. This research seeks to answer the question why certain companies can overcome adversities and achieve good performance while others fail. The main objective was to identify which performance drivers were used to achieve good performance. The drivers selected from the consulted literature were tested in a multiple case study in 16 companies located in the Brazilian Northeast. The analysis of the responses of the main managers showed that pressures from the market, the legislation and the competitors are captured through the network of relationships and disseminated internally in order to generate adjustment through innovations, technologies and diversification, raising perceived quality and reaching Operational success.

Keywords: Strategy; Contingency; Performance; Fit; Drivers (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:seschp:978-3-319-76400-9_7

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DOI: 10.1007/978-3-319-76400-9_7

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