Entrepreneurial Innovation Through Strategy and Competition

Vanessa Ratten ()
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Vanessa Ratten: La Trobe University

A chapter in Entrepreneurial Innovation, 2022, pp 1-5 from Springer

Abstract: Abstract Entrepreneurial innovation provides a way for individuals and businesses to act in a competitive manner in the global marketplace. This is crucial during and after the COVID-19 pandemic due to the shifts in working conditions and societal life. The aim of this chapter is to discuss what entrepreneurial innovation is in light of changing environmental contexts. To do this the role of strategy and competition is emphasised as a way of understanding the practice of entrepreneurial innovation. Thereby contributing to the growth of the field but also to suggest some new practical and managerial implications that will help business managers act in a more entrepreneurial way through their innovation strategies.

Keywords: COVID-19; Competition; Entrepreneurship; Global marketplace; Innovation; Strategy (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:seschp:978-981-16-4795-6_1

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DOI: 10.1007/978-981-16-4795-6_1

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