Introduction

Frank P. Jozsa ()
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Frank P. Jozsa: Pfeiffer University

Chapter Chapter 1 in College Sports Inc, 2013, pp 1-11 from Springer

Abstract: Abstract For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns. Thus, they obtain a portion of revenue for their sports programs from local, regional, and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs while controversial became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.

Keywords: National Collegiate Athletic Association; Head Coach; Sport Program; Athletic Director; College Sport (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbchp:978-1-4614-4969-0_1

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DOI: 10.1007/978-1-4614-4969-0_1

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