Introduction

Frank P. Jozsa

Chapter Chapter 1 in National Basketball Association Strategies, 2015, pp 1-6 from Springer

Abstract: Abstract For demographic, economic, and sports-specific reasons, the 3-year-old Basketball Association of America (BAA) and 12-year-old National Basketball League (NBL) merged and formed another professional organization in 1949. Named the National Basketball Association (NBA), it has become a popular, prosperous, and successful group of franchises. In addition to multiple sports markets across the United States (US) and one in Canada, the league has an enthusiastic, large, and expanding fan base in several foreign countries including China, Italy, and the Philippines.

Keywords: National Football League; Professional Sport; Major League Baseball; National Basketball Association; National Hockey League (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-319-10058-6_1

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