Fairness Concerns

Takanori Adachi, Ryo Hashizume (), Takeshi Ikeda (), Tatsuhiko Nariu () and Tomohisa Okada ()
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Ryo Hashizume: Hannan University
Takeshi Ikeda: Daito Bunka University
Tatsuhiko Nariu: Doshisha University
Tomohisa Okada: Daito Bunka University

Chapter Chapter 4 in Recent Advances in the Theory of Third-Degree Price Discrimination, 2023, pp 43-59 from Springer

Abstract: Abstract This chapter considers the unfairness that consumers feel against price discrimination and explains how such consumers’ fairness concerns lead firms to hesitate to engage in price discrimination. This finding encourages reconsidering the common view in the literature that firms always choose price discrimination over uniform pricing if price discrimination is feasible. This chapter also demonstrates that uncertainty about the impact based on consumers’ fairness concerns makes it more difficult for companies to engage in price discrimination via the unique information-revealing process on fairness concerns.

Keywords: Third-degree price discrimination; Behavioral economics; Fairness concerns; Inequity aversion; Loss aversion (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbchp:978-981-99-3205-4_4

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DOI: 10.1007/978-981-99-3205-4_4

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