Boundary-Spanning Marketing Organization

G. Tomas M. Hult ()
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G. Tomas M. Hult: Michigan State University, USA

in SpringerBriefs in Business from Springer

Date: 2011
Edition: 2011
ISBN: 978-1-4614-3819-9
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Chapters in this book:

Ch Chapter 1 Introduction

G. Tomas M. Hult

Ch Chapter 2 A Theory of the Boundary-Spanning Marketing Organization

G. Tomas M. Hult

Ch Chapter 3 Organization Theories Can Inform Research on the Marketing Organization

G. Tomas M. Hult

Ch Chapter 4 Discussion, Insights, and Implications

G. Tomas M. Hult

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DOI: 10.1007/978-1-4614-3819-9

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