Mobile Marketing Channel

Mahmud Shareef, Yogesh K. Dwivedi () and Vinod Kumar ()
Additional contact information
Yogesh K. Dwivedi: Swansea University
Vinod Kumar: Carleton University

in SpringerBriefs in Business from Springer

Date: 2016
ISBN: 978-3-319-31287-3
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Chapters in this book:

Ch Chapter 1 Online Consumer Behavior and Marketing

Mahmud Akhter Shareef, Yogesh K. Dwivedi and Vinod Kumar

Ch Chapter 2 Mobile Marketing Channel

Mahmud Akhter Shareef, Yogesh K. Dwivedi and Vinod Kumar

Ch Chapter 3 Scope of Short Messaging Service as a Marketing Channel

Mahmud Akhter Shareef, Yogesh K. Dwivedi and Vinod Kumar

Ch Chapter 4 Effective Mobile Channel

Mahmud Akhter Shareef, Yogesh K. Dwivedi and Vinod Kumar

Ch Chapter 5 Design of the Mobile Channel Structure

Mahmud Akhter Shareef, Yogesh K. Dwivedi and Vinod Kumar

Ch Chapter 6 Target Marketing and Development of the Communication Channel

Mahmud Akhter Shareef, Yogesh K. Dwivedi and Vinod Kumar

Ch Chapter 7 Conclusion

Mahmud Akhter Shareef, Yogesh K. Dwivedi and Vinod Kumar

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DOI: 10.1007/978-3-319-31287-3

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