Mass Customization

Paolo Coletti () and Thomas Aichner ()
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Paolo Coletti: Free University of Bolzano Bozen

in SpringerBriefs in Business from Springer

Date: 2011
ISBN: 978-3-642-18390-4
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Chapters in this book:

Ch Chapter 1 The Need for Personalisation

Paolo Coletti and Thomas Aichner

Ch Chapter 2 Mass Customization

Paolo Coletti and Thomas Aichner

Ch Chapter 3 Empirical Investigation

Paolo Coletti and Thomas Aichner

Ch Chapter 4 Conclusions

Paolo Coletti and Thomas Aichner

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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrbu:978-3-642-18390-4

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DOI: 10.1007/978-3-642-18390-4

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