Critical Factors for Adoption of Customer Relationship Management

Omar Hasan Salah (), Zawiyah Mohammad Yusof (), Hazura Mohamed () and Nur Fazidah Elias ()
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Omar Hasan Salah: Palestine Technical University—Kadoori
Zawiyah Mohammad Yusof: Universiti Kebangsaan Malaysia
Hazura Mohamed: Universiti Kebangsaan Malaysia
Nur Fazidah Elias: Universiti Kebangsaan Malaysia

in SpringerBriefs in Business from Springer

Date: 2023
ISBN: 978-981-99-8321-6
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Chapters in this book:

Ch Chapter 1 Understanding Customer Relationship Management

Omar Hasan Salah, Zawiyah Mohammad Yusof, Hazura Mohamed and Nur Fazidah Elias

Ch Chapter 2 CRM Adoption Theories

Omar Hasan Salah, Zawiyah Mohammad Yusof, Hazura Mohamed and Nur Fazidah Elias

Ch Chapter 3 CRM Adoption Models and Frameworks

Omar Hasan Salah, Zawiyah Mohammad Yusof, Hazura Mohamed and Nur Fazidah Elias

Ch Chapter 4 Critical Factors for CRM Adoption: A Case Study at SMEs in Palestine

Omar Hasan Salah, Zawiyah Mohammad Yusof, Hazura Mohamed and Nur Fazidah Elias

Ch Chapter 5 Model Verification

Omar Hasan Salah, Zawiyah Mohammad Yusof, Hazura Mohamed and Nur Fazidah Elias

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DOI: 10.1007/978-981-99-8321-6

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