Viral Marketing for Complementary Products

Jianxiong Guo () and Weili Wu ()
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Jianxiong Guo: The University of Texas at Dallas
Weili Wu: The University of Texas at Dallas

A chapter in Nonlinear Combinatorial Optimization, 2019, pp 309-315 from Springer

Abstract: Abstract When you purchase a product in internet, a recommendation may appear “the customer who buys A may also buy B.” When you purchase both products A and B, another recommendation may appear “the customer who buys A and B may also buy C.” Products A, B, and C are complementary. Both recommendations are established based on historical data and statistical analysis. Here, complementary products are those that tend to be purchased together, for example, iPhone and its accessories, computer and monitor, etc. In this article, we would like to address this issue in viral marketing.

Date: 2019
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DOI: 10.1007/978-3-030-16194-1_16

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