Online Controlled Experiments at Large Scale in Society 5.0

Ron Kohavi ()
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Ron Kohavi: Analysis & Experimentation, Microsoft

A chapter in Optimization in Large Scale Problems, 2019, pp 17-21 from Springer

Abstract: Abstract For the digital parts of businesses in Society 5.0, such as web site and mobile applications, manual testing is impractical and slow. Instead, implementation of ideas can now be evaluated with scientific rigor using online controlled experiments (A/B tests), which provide trustworthy reliable assessments of the impact of the implementations to key metrics of interest. This chapter shows how online controlled experiments can be run at large scale.

Keywords: Online controlled experiments; Statistics; Machine learning; Large scale; Society 5.0; Digital transformation; Artificial intelligence; A/B Testing (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-3-030-28565-4_4

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