Competitive Influence

Weili Wu (), Zhao Zhang and Ding-Zhu Du ()
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Weili Wu: University of Texas at Dallas, Department of Computer Science
Zhao Zhang: Zhejiang Normal University, School of Mathematics
Ding-Zhu Du: University of Texas at Dallas, Department of Computer Science

Chapter Chapter 8 in Computational Aspects of Social Networks, 2026, pp 257-279 from Springer

Abstract: Abstract When many innovations face active opposition spreading by word of mouth, or multiple companies with comparable products attempt for sales with competing word-of-mouth cascades, competitive influence occurs. This chapter is contributed to the study of problems regarding this type of influence.

Date: 2026
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DOI: 10.1007/978-3-032-14833-9_8

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