Service Franchising

Ilan Alon
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Ilan Alon: Rollins College

in Springer Books from Springer

Date: 2006
ISBN: 978-0-387-28256-5
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Chapters in this book:

Ch 1 Introduction

Ilan Alon

Ch 2 Why Do Companies Use Franchising?

Ilan Alon

Ch 3 What are the Social and Economic Benefits and Costs of Global Franchising?

Ilan Alon

Ch 4 What is the Economic Impact of Service Franchising Investment?

Ilan Alon

Ch 5 Does Franchising Provide Superior Financial Returns?

Ilan Alon, Ralph Drtina and James Gilbert

Ch 6 How Do Franchisors Evaluate Foreign Markets?

Ilan Alon and David McKee

Ch 7 When is Master International Franchising a Preferred Mode of Entry?

Ilan Alon

Ch 8 How Do International Franchisors Cluster?

James Johnson and Ilan Alon

Ch 9 Franchising in Russia

Noora Anttonen, Mika Tuunanen and Ilan Alon

Ch 10 Franchising in the Philippines

Ilan Alon and J. Mark Munoz

Ch 11 Conversion Franchising in Slovenia

Igor Pavlin and Ilan Alon

Ch 12 Franchising with Kodak in China

Ilan Alon

Ch 13 The Internationalization of Marks & Spencer

Ilan Alon

Ch 14 Concluding Remarks

Ilan Alon

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DOI: 10.1007/0-387-28256-4

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