Agile Marketing

Michelle Accardi-Petersen

in Springer Books from Springer

Date: 2011
ISBN: 978-1-4302-3316-9
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Chapters in this book:

Ch Chapter 1 Agile: Marketing’s New Method

Michelle Accardi-Petersen

Ch Chapter 2 A Practical Case for Using Agile Methods

Michelle Accardi-Petersen

Ch Chapter 3 Collaborative Leadership

Michelle Accardi-Petersen

Ch Chapter 4 Plan, Fail, Iterate, Succeed

Michelle Accardi-Petersen

Ch Chapter 5 How to Get Moving in Agile

Michelle Accardi-Petersen

Ch Chapter 6 Crowdsourcing or Once Again Formalizing My Practice

Michelle Accardi-Petersen

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DOI: 10.1007/978-1-4302-3316-9

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