Organisational Buying
Daniel D Prior
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Daniel D Prior: University of New South Wales
in Springer Books from Springer
Date: 2021
Edition: 1st ed. 2021
ISBN: 978-3-030-67414-4
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Chapters in this book:
- Ch 1 Organisational Buying: Accepted Wisdom
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- Ch 2 Mapping Purchase Situations
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- Ch 3 The Organisational Buying Process Revisited
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- Ch 4 The Purchase Decision and the Value Proposition
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- Ch 5 Communications and Organisational Buying
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- Ch 6 Relationships, Relationships, Relationships
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- Ch 7 Organisational Buying CapabilitiesCapabilities
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- Ch 8 Organisational Buying Culture
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- Ch 9 Designing the Organisational Buying Approach
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- Ch 10 Channels of Supply
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- Ch 11 Networks and Organisational Buying
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- Ch 12 Information Technology Developments and Organisational Buying
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- Ch 13 Conclusion
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-030-67414-4
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DOI: 10.1007/978-3-030-67414-4
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