Marketing in University-Industry Technological Collaboration

Malgorzata A. Grzegorczyk ()
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Malgorzata A. Grzegorczyk: Nottingham Trent University

in Springer Books from Springer

Date: 2021
ISBN: 978-3-030-83678-8
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Chapters in this book:

Ch Chapter 1 Introduction

Malgorzata A. Grzegorczyk

Ch Chapter 2 The Role of Marketing in the Technology Transfer Process

Malgorzata A. Grzegorczyk

Ch Chapter 3 Managing Relations in Technology Transfer

Malgorzata A. Grzegorczyk

Ch Chapter 4 Marketing Communications in Research Commercialisation

Malgorzata A. Grzegorczyk

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-030-83678-8

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DOI: 10.1007/978-3-030-83678-8

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