Nostalgia Marketing

Marco Pichierri ()
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Marco Pichierri: University of Bari “Aldo Moro”

in Springer Books from Springer

Date: 2023
ISBN: 978-3-031-20914-7
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Chapters in this book:

Ch Chapter 1 Nostalgia Marketing and Consumer Behavior

Marco Pichierri

Ch Chapter 2 Nostalgic Advertising Usage in Sports Season Tickets Campaigns

Marco Pichierri

Ch Chapter 3 The Impact of Nostalgic Advertising on Consumer Willingness to Donate During a Crisis

Marco Pichierri

Ch Chapter 4 Examining Nostalgic Advertising Effectiveness in Sustainable Food Consumption Behavior

Marco Pichierri

Ch Chapter 5 A Systematic Review of Nostalgia-Based Marketing Strategies in Sport Tourism

Marco Pichierri

Ch Chapter 6 Conclusions

Marco Pichierri

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-20914-7

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DOI: 10.1007/978-3-031-20914-7

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