Commodity Branding

Fridrik Larsen ()

in Springer Books from Springer

Date: 2023
ISBN: 978-3-031-29966-7
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Chapters in this book:

Ch 1 Introduction

Fridrik Larsen

Ch 2 Literature Review on Energy Branding and Related Fields

Fridrik Larsen

Ch 3 Methodology: A Qualitative Approach

Fridrik Larsen

Ch 4 Findings: Understanding Modern Energy Brands

Fridrik Larsen

Ch 5 Conclusion: Conceptual Model of Branding in the Energy Markets

Fridrik Larsen

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-29966-7

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DOI: 10.1007/978-3-031-29966-7

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