Celebrity, Social Media Influencers and Brand Performance

Edited by Saloomeh Tabari () and Qing Shan Ding ()

in Springer Books from Springer

Date: 2024
ISBN: 978-3-031-63516-8
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Chapters in this book:

Ch 1 Introduction

Saloomeh Tabari and Qing Shan Ding

Ch 2 Conceptualising Influencer, Brand, and Audience Relationships on Social Media Platforms

Jonathan A. J. Wilson, Laura Arroyo and Lika Baghdasaryan

Ch 3 The Effect of Social Media Influencers’ Trustworthiness on Customers’ Perceived Brand Value, and Purchase Intention: A Perspective of Gen Z

Li Ding

Ch 4 Impact of Social Media Influencers (SMIs) on Millennials Choosing a Travel Destination

Aafiya Mundakappadath Firose, Wei Chen and Saloomeh Tabari

Ch 5 Advantages and Disadvantages for Brands of Using Social Media Influencers

Eleonora Cattaneo and Yan Sun

Ch 6 Research on the Effect of Brand Virtual Influencers on Consumers’ Purchase Intention

Guangjin Su

Ch 7 Play or Attack? Navigating Identity in the Virtual World, a Conceptual Perspective on Virtual Influencers and Influencer Marketing

Esther Ruitong Cui

Ch 8 Virtual World, Fear of Missing Out and Its Impact on Impulsive Buying

Saloomeh Tabari and Qing Shan Ding

Ch 9 Virtual Influencers: The Future of Marketing and Branding?

Chen Yang and Yan Sun

Ch 10 Influencers, Materialism, Mental Health and Sustainability

Qing Shan Ding and Saloomeh Tabari

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-63516-8

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DOI: 10.1007/978-3-031-63516-8

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