Contemporary Marketing Management for Tourism and Hospitality

Edited by Nikolaos Stylos (), Roya Rahimi () and Peter Robinson ()

in Springer Books from Springer

Date: 2024
ISBN: 978-3-031-65049-9
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Chapters in this book:

Ch 1 Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality

Nikolaos Stylos, Roya Rahimi and Peter Robinson

Ch 2 From Consumption to Prosumption: The Interplay of Digital Transformation, Prosumers and Post-tourism Experience Within Cultural Tourism

Zoe Charis Belenioti, Nikolaos Stylos and Chris A. Vassiliadis

Ch 3 Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0

Imran Maqbool Khan

Ch 4 Smart Technologies Use by SMEs in the Hospitality Industry: Implications for Customer Interactions and Organizational Resilience

Albena Pergelova, Shelley Beck, Jeremy Zwiegelaar and Nikolaos Stylos

Ch 5 Hybrid Servicescapes in Tourism and Hospitality

Ellis Urquhart

Ch 6 Creativity and Marketing with New Technologies in Tourism and Hospitality

Orhan Can Yılmazdoğan, Cemile Ece and Efnan Ezenel

Ch 7 Online Travel Behavior of Millennials Versus Gen Z: A Comparative Analysis

Georgia Zouni, Ioannis Katsanakis and Christos Klintsaris

Ch 8 The Age of Tomorrow: Exploring Risk-Taking Styles in Travel Across Generations

Eleonora Pantano, Daniele Scarpi and Mengyun Hu

Ch 9 GenZers as Marketing Managers

Orhan Can Yılmazdoğan, Cemile Ece and Efnan Ezenel

Ch 10 Generation Z Perspective on Destination Image Restoration Through Dark Tourism

Chang (Cherise) Li and Elizabeth Agyeiwaah

Ch 11 Responsible Tourism as a Vehicle to Achieving the SDGs

Alison Maton

Ch 12 Exploring Underwater Tourism in EU-Mediterranean Coastal Areas for Sustainable Development

Sofia Gkarane and Chris A. Vassiliadis

Ch 13 Proximity Tourism as a Sustainable and Resilient Strategy: Building Back Better for Local Communities and Destinations

Nina Balan and Stefania Escobar

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-65049-9

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DOI: 10.1007/978-3-031-65049-9

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