Multidisciplinary Approaches to Contemporary Marketing

Edited by Fatma Irem Konyalıoğlu () and Fatih Sinan Esen ()

in Springer Books from Springer

Date: 2025
ISBN: 978-3-031-78026-4
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Chapters in this book:

Ch Chapter 1 Innovative Marketing Approaches in the Digital Era—The Transformation of Businesses and Marketing Mix Strategies

Selen Öztürk

Ch Chapter 2 The Role of Artificial Intelligence in the Modern Approach to Neuromarketing

Ivana Radojević, Milica Slijepčević and Nevenka Popović Šević

Ch Chapter 3 Recommendation Systems: Marketing Applications, Benefits and Risks

Feyza Nur Ozkan

Ch Chapter 4 Accessible and Inclusive Marketing Practices

Kübra Göksu Köstepen Özbek and Asiye Ayben Çelik

Ch Chapter 5 Marketing Phenomenon Driven by Corporate Social Responsibility and Sustainable Development

Emine Nihan Cici Karaboğa and Kazım Karaboğa

Ch Chapter 6 Influence of Sociological Factors on Marketing Trends

Aylin Ecem Gürşen

Ch Chapter 7 The Intersection of Behavioural Economics and Marketing

Şebnem Özdemir

Ch Chapter 8 Green Fiscal Policies for Sustainable Green Markets

Melih Kabayel

Ch Chapter 9 Multidisciplinary Approaches to Marketing

Fatma İrem Konyalıoğlu

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DOI: 10.1007/978-3-031-78026-4

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