Agritourism Marketing in Africa

Edited by Brighton Nyagadza (), Farai Chigora (), Azizul Hassan () and Abu Bashar ()

in Springer Books from Springer

Date: 2025
ISBN: 978-3-031-78682-2
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch Chapter 1 Artificial Intelligence (AI) and Agritourism: Implications for Entrepreneurial Firms in Emerging Contexts

Patient Rambe and Mamoipone Elisa Masupa

Ch Chapter 10 Digital and Social Media Marketing for Sustainable Agritourism

Raymond Mapuranga, Sharon Chisango and Desderio Chavunduka

Ch Chapter 11 Data-Powered Social Media Marketing and Agritourism: A Catalyst for Rebranding African Tourism

Gracious Mutipforo, Tendai Shelton Muwani, Chipo Katsande, Njodzi Ranganai, Prosper Tafadzwa Denhere and Samuel Mugijima

Ch Chapter 2 The Metaverse and Agritourism Marketing in Africa: Benefits, Challenges, and the Future

Edward Mudzimba and Kudakwashe Peter Mashero

Ch Chapter 3 Rethinking Agritourism Marketing in Africa: A Look Through the Lens of Artificial Intelligence

Tendai Shelton Muwani, Njodzi Ranganai, Chipo Katsande, Gracious Mutipforo and Prosper Tafadzwa Denhere

Ch Chapter 4 Adoption of Agritourism Digital Marketing Technologies as a Strategy for Enhancing Sustainable Development in African Economies

Julius Tapera, Rahabhi Mashapure, Bronson Mutanda, Admire Mthombeni and Purity Hamunakwadi

Ch Chapter 5 Agritourism Development and Digital Marketing

Dumisani Rumbidzai Muzira, Blessing Chifamba and Constance Chifamba

Ch Chapter 6 Leveraging Digital Marketing Platforms for Sustainable Agritourism Development in Southern Africa: The Case of Zimbabwe’s Agritourism Sector

Tendai Chibaya and Zibanai Zhou

Ch Chapter 7 Ethical Considerations in Digital and Social Media Marketing of Agritourism in Developing African Countries: A Context of Selected SADC Countries

Theo Tsokota, Fainos Chokera and Melody Maseko

Ch Chapter 8 Leveraging Disruptive Technologies to Promote Agritourism Experiences in Rural Zimbabwe

Promise Zvavahera

Ch Chapter 9 Customers’ Incivility in Digital and Social Media Marketing Platforms: Implications for Agritourism Business Growth in Zimbabwe

Theo Tsokota, Doreen Nkala and Chipo Mutongi

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-78682-2

Ordering information: This item can be ordered from
http://www.springer.com/9783031786822

DOI: 10.1007/978-3-031-78682-2

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().