Brands, Branding, and Consumerism

Edited by Ayantunji Gbadamosi ()

in Springer Books from Springer

Date: 2025
ISBN: 978-3-031-80859-3
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Chapters in this book:

Ch Chapter 1 Branding, Consumerism, and Contemporary Marketing: A Critical Perspective

Ayantunji Gbadamosi

Ch Chapter 10 The Roles of Brands in Consumer Protection

Ntswaki Matlala, Knowledge Shumba and Tendai Chimucheka

Ch Chapter 2 Brands and Psychological Influences on Consumer Behaviour

Kareem Folohunso Sani and Ayantunji Gbadamosi

Ch Chapter 3 Consumers, Identity, and Brand Personality

Vishwas Maheshwari, Elizabeth Larner, Mirage Islam, Hannah Burchell and Magdalena Marchowska-Raza

Ch Chapter 4 Social Media, Reference Groups, and Their Brands

Palesa Makhetha-Kosi, Ntswaki Matlala, Knowledge Shumba and Richard Shambare

Ch Chapter 5 Consumer Culture, Sub-cultures, and the Dynamics of the Contemporary Branding

Hsiao-Pei Yang, Rasha ElGendi, Mostafa Mahmoud Kamel Saadeldin and Rana Samir

Ch Chapter 6 Tourism, Place Branding, and Consumer Behaviour

Ayantunji Gbadamosi, David Bamber, Kareem Folohunso Sani, Roshan Panditharathna, Md Ismil Hossain and Cedric Aimal Edwin

Ch Chapter 7 Brands, Branding and Young Consumer Behaviour

Gift Donga, Tendai Chimucheka and Richard Shambare

Ch Chapter 8 Luxury Brands in Dynamic Times

Kathy-Ann Fletcher and Christiana Stephen

Ch Chapter 9 Ethics, Brands and Sustainable Consumption

Diliara Mingazova, Alshaimaa Bahgat Alanadoly and Suha Fouad Salem

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-80859-3

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DOI: 10.1007/978-3-031-80859-3

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