Customer Journeys in Fashion

Anthony M. Kent, Anne Peirson-Smith and Yuri Siregar
Additional contact information
Anthony M. Kent: Nottingham Trent University, Nottingham School of Art & Design
Anne Peirson-Smith: Northumbria University, School of Design, Arts & Creative Industries
Yuri Siregar: University of Leeds, School of Design

in Springer Books from Springer

Date: 2025
ISBN: 978-3-031-83951-1
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Chapters in this book:

Ch 1 Introduction

Anthony M. Kent, Anne Peirson-Smith and Yuri Siregar

Ch 2 Physical Retailing

Anthony M. Kent, Anne Peirson-Smith and Yuri Siregar

Ch 3 Digital and Online

Anthony M. Kent, Anne Peirson-Smith and Yuri Siregar

Ch 4 Social Media and Social Commerce Disrupt the Fashion System

Anthony M. Kent, Anne Peirson-Smith and Yuri Siregar

Ch 5 Consumers on the Move

Anthony M. Kent, Anne Peirson-Smith and Yuri Siregar

Ch 6 Entertainment-Led Content

Anthony M. Kent, Anne Peirson-Smith and Yuri Siregar

Ch 7 Co-creation of the Journey

Anthony M. Kent, Anne Peirson-Smith and Yuri Siregar

Ch 8 Alternative Journeys

Anthony M. Kent, Anne Peirson-Smith and Yuri Siregar

Ch 9 Convergence

Anthony M. Kent, Anne Peirson-Smith and Yuri Siregar

Ch 10 Ethics of Journeying

Anthony M. Kent, Anne Peirson-Smith and Yuri Siregar

Ch 11 Sustainability and Customer Journeys

Anthony M. Kent, Anne Peirson-Smith and Yuri Siregar

Ch 12 Conclusion

Anthony M. Kent, Anne Peirson-Smith and Yuri Siregar

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DOI: 10.1007/978-3-031-83951-1

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