Rethinking Advertising

Edited by Kathleen M. Vandenberg () and Mariah Tinger ()

in Springer Books from Springer

Date: 2025
ISBN: 978-3-031-86536-7
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Chapters in this book:

Ch Chapter 1 Rethinking Advertising

Kathleen M. Vandenberg and Mariah Tinger

Ch Chapter 10 The Rhetoric of the Shadow Text

Matthew Parfitt

Ch Chapter 11 Virtual Persuasion: The Power and Risk of VR in Modern Advertising

Yanyun Wang, Chen Crystal Chen and Michelle R. Nelson

Ch Chapter 12 Evolution of Ideals: Body Image Portrayals and Implications

Chen Lou, Diotima Chattoraj and Xiaotong Yu

Ch Chapter 13 The Riddle of Effectiveness and Ethics of Comparative Advertising

Fatih Buğra Erdem, Cansu Cindoruk and Firuze Nazlıcan Göktolga

Ch Chapter 14 SAAB Vehicles in Movies: From a Stylish Must-Have to a Cult Brand Product

Etienne Boumans

Ch Chapter 2 Societal Consequences of Data-Driven Advertising

Joanna Strycharz and Claire M. Segijn

Ch Chapter 3 Racism and Ijime in Japan’s Advertising: The Ethnic Alienation of Hāfu and Zainichi Korean Minorities in Japan

Cringuta Irina Pelea

Ch Chapter 4 The Climate Impact of Misinformation, Disinformation, and Greenwashing in Advertising

Mariah Tinger, Sara Walton and Paula O’Kane

Ch Chapter 5 Virtual Currency and Real Influence: Celebrities and Crypto Campaigns

Kathleen M. Vandenberg

Ch Chapter 6 Tolerable Humor: To What Extent Do Free Speech Laws Allow for Irony and Sarcasm in Ads?

Fatih Buğra Erdem and Melek Saral

Ch Chapter 7 Do the Ends Justify the Means? Not According to Donors: An Analysis of Manipulation in Charitable Marketing

Ashley N. Shaw

Ch Chapter 8 Animal Intelligence: A Second I in Advertising?

Jack Waverley

Ch Chapter 9 Virtual vs Human: Comparing Persuasive Factors in Influencer Marketing Campaigns

Nicolette Filova, Cristina Miguel and Rodrigo Perez-Vega

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DOI: 10.1007/978-3-031-86536-7

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