Essential B2B Marketing Strategies

Naushaba Chowdhury (), Pravin Balaraman (), Jonathan Liu (), Ibrahim Sirkeci () and Jonathan A.J. Wilson ()
Additional contact information
Naushaba Chowdhury: University of the West of Scotland
Pravin Balaraman: University of the West of Scotland
Jonathan Liu: University of Wales
Ibrahim Sirkeci: International Business School
Jonathan A.J. Wilson: Regent's University London

in Springer Books from Springer

Date: 2025
ISBN: 978-3-031-91104-0
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Chapters in this book:

Ch Chapter 1 The Challenging and Changing B2B Landscape

Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci and Jonathan A. J. Wilson

Ch Chapter 10 Leadership and People in B2B Marketing

Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci and Jonathan A. J. Wilson

Ch Chapter 11 Supply Networks in B2B

Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci and Jonathan A. J. Wilson

Ch Chapter 12 Artificial Intelligence in B2B Marketing

Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci and Jonathan A. J. Wilson

Ch Chapter 2 Marketing Theories under the B2B Lens

Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci and Jonathan A. J. Wilson

Ch Chapter 3 B2B Marketing Mix

Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci and Jonathan A. J. Wilson

Ch Chapter 4 Exploring B2B Marketing Strategies

Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci and Jonathan A. J. Wilson

Ch Chapter 5 Ethics and Sustainability in B2B Marketing

Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci and Jonathan A. J. Wilson

Ch Chapter 6 Competitive Advantage Through B2B Marketing

Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci and Jonathan A. J. Wilson

Ch Chapter 7 B2B Marketing in the Service Era

Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci and Jonathan A. J. Wilson

Ch Chapter 8 Servitization

Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci and Jonathan A. J. Wilson

Ch Chapter 9 B2B Marketing Technology

Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci and Jonathan A. J. Wilson

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DOI: 10.1007/978-3-031-91104-0

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