The Marketing Firm, Volume I

Edited by Valdimar Sigurdsson () and Gordon R. Foxall ()

in Springer Books from Springer

Date: 2025
ISBN: 978-3-031-91595-6
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Chapters in this book:

Ch 1 Theoretical Insights and Empirical Progression Within the Theory of the Marketing Firm: An Interdisciplinary Approach

Valdimar Sigurdsson and Gordon R. Foxall

Ch 2 The Theory of the Marketing Firm Comes of Age

Gordon R. Foxall

Ch 3 Developing the E-commerce Sector for the Fishery Industry: What Business Are We Really in?

Mohammed Hussen Alemu, Valdimar Sigurdsson, Asle Fagerstrøm and Gordon R. Foxall

Ch 4 The Marketing Firm: Retailer and Consumer Contingencies

Nils Magne Larsen, Valdimar Sigurdsson, Jørgen Breivik, Asle Fagerstrøm and Gordon R. Foxall

Ch 5 The Marketing Firm and Co-creation: An Empirical Study of Marketer and Customer’s Co-creation Process

Asle Fagerstrøm, Liv Marie Bendheim, Valdimar Sigurdsson, Sanchit Pawar and Gordon R. Foxall

Ch 6 The Marketing Firm and Co-creation: The Case of Co-creation by LEGO™

Asle Fagerstrøm, Liv Marie Bendheim, Valdimar Sigurdsson, Gordon R. Foxall and Sanchit Pawar

Ch 7 The Relationship Between the Firm’s Social Media Strategy and the Consumers’ Engagement Behaviour in Aviation

Valdimar Sigurdsson, Nils Magne Larsen, Arna Dogg Sigfusdottir, Asle Fagerstrøm, Mohammed Hussen Alemu, Michal Folwarczny and Gordon R. Foxall

Ch 8 Exploring Customer Online Reviews for New Product Development: The Case of Identifying Reinforcers in the Cosmetic Industry

Moutaz Haddara, Jenny Hsieh, Asle Fagerstrøm, Niklas Eriksson and Valdimar Sigurdsson

Ch 9 When Individuals Behave as Marketing Firms: Probability Discounting and Reputation in Peer-to-Peer Markets

Andressa A. Bonafé-Pontes, Jorge M. Oliveira-Castro and Gordon R. Foxall

Ch 10 Marketing Firm Performance: When Does Marketing Lead to Financial Gains?

Rafael Barreiros Porto and Gordon R. Foxall

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DOI: 10.1007/978-3-031-91595-6

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