Corporate Storytelling for Branding

Brighton Nyagadza ()
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Brighton Nyagadza: York St. John University, School of Business, Management, and Health Studies

in Springer Books from Springer

Date: 2026
ISBN: 978-3-032-03496-0
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Chapters in this book:

Ch 1 Emergency and Development of Corporate Storytelling for Branding

Brighton Nyagadza

Ch 2 Conceptualising Corporate Storytelling for Branding

Brighton Nyagadza

Ch 3 Meaning of Corporate Storytelling for Branding

Brighton Nyagadza

Ch 4 Theories Related to Corporate Storytelling for Branding

Brighton Nyagadza

Ch 5 Evaluating Corporate Storytelling for Branding Approaches for Organisations

Brighton Nyagadza

Ch 6 Corporate Storytelling for Branding Case Studies of Top Companies in Emerging Economies

Brighton Nyagadza

Ch 7 Conclusion: Envisioning the Future of Corporate Storytelling for Branding

Brighton Nyagadza

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DOI: 10.1007/978-3-032-03496-0

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