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Boundary Spanning Elements and the Marketing Function in Organizations

Edited by Sunil Sahadev (), Keyoor Purani () and Neeru Malhotra ()

in Springer Books from Springer

Date: 2015
Edition: 2015
ISBN: 978-3-319-13440-6
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Chapters in this book:

Managing Boundary Spanning Elements: An Introduction
Sunil Sahadev, Keyoor Purani and Neeru Malhotra
Customer Cyberbullying: The Experiences of India’s International-Facing Call Centre Agents
Premilla D’Cruz and Ernesto Noronha
A Study of Service Worker Burnout in Russia
Michel Rod, Nicholas J. Ashill and Tanya Gibbs
Drivers of Salesperson’s Customer Orientation: A Work Value Perspective
Ramendra Singh and Rakesh Singh
Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling
See Mei (Mandy) Lo and Piyush Sharma
The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job Satisfaction Among Salespersons: An Empirical Study
Sunil Sahadev, Keyoor Purani and Satish K. Nair
Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms
Anna-Lena Ackfeldt and Neeru Malhotra
Customer Responses to Service Failure and Recovery Experiences
Jaywant Singh and Benedetta Crisafulli
Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain
Unnikrishnan K. Nair and Ankita Tandon
Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations
Satish K. Nair

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-319-13440-6

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DOI: 10.1007/978-3-319-13440-6

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