Transformational Sales

Philip Kotler (), Marian Dingena () and Waldemar Pfoertsch ()
Additional contact information
Philip Kotler: Northwestern University Kellogg School of Management
Marian Dingena: MPCN/Rotterdam School of Management
Waldemar Pfoertsch: Pforzheim University

in Springer Books from Springer

Date: 2016
Edition: 1st ed. 2016
ISBN: 978-3-319-20606-6
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Chapters in this book:

Ch 1 Introduction

Philip Kotler, Marian Dingena and Waldemar Pfoertsch

Ch 2 Driving Change with Strategic Customers

Philip Kotler, Marian Dingena and Waldemar Pfoertsch

Ch 3 Setting the Joint Transformation Agenda

Philip Kotler, Marian Dingena and Waldemar Pfoertsch

Ch 4 Guiding Customer Business Transformation

Philip Kotler, Marian Dingena and Waldemar Pfoertsch

Ch 5 Enabling Internal Transformation

Philip Kotler, Marian Dingena and Waldemar Pfoertsch

Ch 6 Undertaking the Transformative Journey

Philip Kotler, Marian Dingena and Waldemar Pfoertsch

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DOI: 10.1007/978-3-319-20606-6

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