Handbook of Market Research
Edited by Christian Homburg (),
Martin Klarmann () and
Arnd Vomberg ()
in Springer Books from Springer
Date: 2022
ISBN: 978-3-319-57413-4
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Chapters in this book:
- Experiments in Market Research
- Torsten Bornemann and Stefan Hattula
- Field Experiments
- Veronica Valli, Florian Stahl and Elea Feit
- Crafting Survey Research: A Systematic Process for Conducting Survey Research
- Arnd Vomberg and Martin Klarmann
- Challenges in Conducting International Market Research
- Andreas Engelen, Monika Engelen and C. Samuel Craig
- Fusion Modeling
- Elea Feit and Eric T. Bradlow
- Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers
- P. Ebbes, D. Papies and H. J. Heerde
- Cluster Analysis in Marketing Research
- Thomas Reutterer and Daniel Dan
- Finite Mixture Models
- Sonja Gensler
- Analysis of Variance
- Jan R. Landwehr
- Regression Analysis
- Bernd Skiera, Jochen Reiner and Sönke Albers
- Logistic Regression and Discriminant Analysis
- Sebastian Tillmanns and Manfred Krafft
- Multilevel Modeling
- Till Haumann, Roland Kassemeier and Jan Wieseke
- Panel Data Analysis: A Non-technical Introduction for Marketing Researchers
- Arnd Vomberg and Simone Wies
- Applied Time-Series Analysis in Marketing
- Wanxin Wang and Gokhan Yildirim
- Modeling Marketing Dynamics Using Vector Autoregressive (VAR) Models
- Shuba Srinivasan
- Structural Equation Modeling
- Hans Baumgartner and Bert Weijters
- Partial Least Squares Structural Equation Modeling
- Marko Sarstedt, Christian M. Ringle and Joseph F. Hair
- Automated Text Analysis
- Ashlee Humphreys
- Image Analytics in Marketing
- Daria Dzyabura, Siham El Kihal and Renana Peres
- Social Network Analysis
- Hans Risselada and Jeroen Ochtend
- Bayesian Models
- Thomas Otter
- Choice-Based Conjoint Analysis
- Felix Eggers, Henrik Sattler, Thorsten Teichert and Franziska Völckner
- Exploiting Data from Field Experiments
- Martin Artz and Hannes Doering
- Mediation Analysis in Experimental Research
- Nicole Koschate-Fischer and Elisabeth Schwille
- Measuring Customer Satisfaction and Customer Loyalty
- Sebastian Hohenberg and Wayne Taylor
- Market Segmentation
- Tobias Schlager and Markus Christen
- Willingness to Pay
- Wiebke Klingemann, Ju-Young Kim and Kai Dominik Füller
- Modeling Customer Lifetime Value, Retention, and Churn
- Herbert Castéran, Lars Meyer-Waarden and Werner Reinartz
- Assessing the Financial Impact of Brand Equity with Short Time-Series Data
- Natalie Mizik and Eugene Pavlov
- Measuring Sales Promotion Effectiveness
- Karen Gedenk
- Return on Media Models
- Dominique M. Hanssens
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-319-57413-4
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http://www.springer.com/9783319574134
DOI: 10.1007/978-3-319-57413-4
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