Multisensory Packaging

Edited by Carlos Velasco and Charles Spence

in Springer Books from Springer

Date: 2019
ISBN: 978-3-319-94977-2
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch 1 Multisensory Product Packaging: An Introduction

Carlos Velasco and Charles Spence

Ch 2 Packaging Colour and Its Multiple Roles

Charles Spence and Carlos Velasco

Ch 3 Food Imagery and Transparency in Product Packaging

Gregory Simmonds and Charles Spence

Ch 4 The Role of Typeface in Packaging Design

Carlos Velasco and Charles Spence

Ch 5 Sonic Packaging: How Packaging Sounds Influence Multisensory Product Evaluation

Qian Janice Wang and Charles Spence

Ch 6 Tactile/Haptic Aspects of Multisensory Packaging Design

Charles Spence

Ch 7 Full-Bodied Taste: On the Embodied Origins of Product Perception and Sensory Evaluation

Thomas J. L. Rompay and Bob M. Fennis

Ch 8 The Multisensory Analysis of Product Packaging Framework

Carlos Velasco and Charles Spence

Ch 9 Influencing Healthy Food Choice through Multisensory Packaging Design

Anna Fenko

Ch 10 Multisensory Premiumness

Carlos Velasco and Charles Spence

Ch 11 Multisensory Packaging Design across Cultures

Casparus J. A. Machiels and Ulrich R. Orth

Ch 12 The Consumer Neuroscience of Packaging

Charles Spence, Carlos Velasco and Olivia Petit

Ch 13 Multisensory Consumer-Packaging Interaction (CPI): The Role of New Technologies

Olivia Petit, Carlos Velasco and Charles Spence

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-319-94977-2

Ordering information: This item can be ordered from
http://www.springer.com/9783319949772

DOI: 10.1007/978-3-319-94977-2

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().