International Direct Marketing

Edited by Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters and Diane Rinas

in Springer Books from Springer

Date: 2007
ISBN: 978-3-540-39632-1
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch 1 Global planning to pinpoint local targets

Rosegret Nave

Ch 1 International dialog marketing: Consumer trends

Anita Petersen

Ch 2 Checklist for your international direct marketing

Kay Peters

Ch 2 A successful departure from the beaten track

Auke Hout and Kay Peters

Ch 3 International dialog for successful acquisition of new customers

Thomas Nagel

Ch 4 Segment-specific ethnomarketing

Diane Rinas

Ch 5 The HP HypeGallery

Jon Williams and Thomas Curwen

Ch 6 Robinson lists for efficient direct marketing

Alastair Tempest

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-540-39632-1

Ordering information: This item can be ordered from
http://www.springer.com/9783540396321

DOI: 10.1007/978-3-540-39632-1

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().