Applied Conjoint Analysis

Vithala R. Rao ()
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Vithala R. Rao: Cornell University S. C. Johnson Graduate School of

in Springer Books from Springer

Date: 2014
Edition: 2014
ISBN: 978-3-540-87753-0
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Citations: View citations in EconPapers (81)

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Chapters in this book:

Ch Chapter 1 Problem Setting

Vithala R. Rao

Ch Chapter 10 Recent Developments and Future Outlook

Vithala R. Rao

Ch Chapter 11 Beyond Conjoint Analysis: Advances in Preference Measurement

Vithala R. Rao

Ch Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods)

Vithala R. Rao

Ch Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods)

Vithala R. Rao

Ch Chapter 4 Choice Based Conjoint Studies: Design and Analysis

Vithala R. Rao

Ch Chapter 5 Methods for a Large Number of Attributes

Vithala R. Rao

Ch Chapter 6 Applications for Product and Service Design and Product Line Decisions

Vithala R. Rao

Ch Chapter 7 Applications for Product Positioning and Market Segmentation

Vithala R. Rao

Ch Chapter 8 Applications for Pricing Decisions

Vithala R. Rao

Ch Chapter 9 Applications to a Miscellany of Marketing Problems

Vithala R. Rao

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DOI: 10.1007/978-3-540-87753-0

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